About Crafty Sew & So

Crafty Sew & So is all about getting people creating, making and sewing

Meet Sarah and Freya, the creative minds behind Crafty Sew & So: 

sarah wadey freya gilbert crafty sew and so  Leicester sewing haberdashery

Sarah studied fashion design in London, and has 10 years of experience designing for top high street brands.  She loves creating and feels at home surrounded by other creative minds, and set up this business because she wanted to inspire more people to have a go and make things.  

Freya has over 10 years of experience working for various high street retailers, including TK Maxx and John Lewis, and has dreamt about opening an independent craft shop for years.  Freya is a self-taught seamstress, blogger and enthusiastic ‘have-a-go’ type person.  She enjoys learning new skills challenging herself with more difficult projects.

Freya and Sarah met at a sewing workshop in 2014 and they discussed their dreams of opening a workshop space and haberdashery shop.  They explored the opportunities for developing a new business in the heart of Leicester and arranged to become a dealership for Brother sewing machines.  In September 2015, they joined forces to open Crafty Sew & So- Workshop and Haberdashery in Leicester City Centre to bring you a range of exciting crafty opportunities and a beautiful range of sewing equipment and fabrics.

Crafty Sew & So aims to inspire everyone who walks through the door to pick up a new hobby or develop their skills in an old one.  We offer workshops in a wide range of crafts and we are excited to be able to widen our range as we go. 

In 2017 we launched My Handmade Wardrobe Patterns, our range of dressmaking patterns to help you create comfortable and stylish everyday essentials to get you excited about getting dressed every single day! We now sell our pattern instore, online and also wholesale to other sewing retailers. 


We are proud to have won several awards and regularly feature in Sewing publications. For more details take a look at our press page here

Team Crafty: 

Over the past few years since opening, we have grown our team to include our knowledgable shop floor team and a range of inspiring tutors to teach our wide variety of workshops. 

Get to know a bit more about our tutors here!

Crafty Bloggers Club: 

Our Crafty Bloggers Club team tests and showcases products from our range to inspire you with all kinds of makes! Take a look at some of the teams' blog posts here

Brother Dealership:

We are the Brother Dealership for Leicester selling a range of top quality sewing machines we love! Find out more here.


We run Sew Leicester - a meet-up for Sewists- regularly several times a year.

We also run high profile events including The Dressmakers Ball in 2019 and we are looking forward to hosting Sewing retreats in 2020. 

Find out about all our upcoming events here.