About Crafty Sew & So

Start As You Mean To Sew On

sarah wadey freya gilbert crafty sew and so  Leicester sewing haberdashery


Hello! We’re Freya and Sarah, the partnership behind Crafty Sew & So.  We are passionate about sewing, dressmaking and all things crafty, and love inspiring and encouraging others to have a go in our award-winning workshops.  Our goal with Crafty Sew & So is to inspire everyone who walks through the door to pick up a new hobby or develop their skills in an old one. 

One of our favourite things to do is to run events!  You may have come to one of The Dressmakers Ball’s we’ve hosted, or a local Sew Leicester social day.  For the summer of 2020, we’re planning a Sewing Camp!  Everyone is welcome to join us for our events, we love meeting and getting to know you so much.



In 2017 we launched My Handmade Wardrobe Patterns, our range of dressmaking patterns to help you create comfortable and stylish everyday essentials to get you excited about getting dressed every single day! We now sell our pattern in store, online and also wholesale to other sewing retailers. 

We couldn’t do it all alone, so we’ve found some amazing women to support us, including our Crafty Bloggers Team, who sew up beautiful garments with our fabrics to inspire you, and our tutors, who love sharing their knowledge with you in all our workshops.



We first met at a sewing workshop Sarah was running, and we discussed our dreams of opening a workshop space and haberdashery shop.  In September 2015, we joined forces to open the doors of ‘Crafty Sew & So - Studio and Haberdashery’ in Leicester City Centre to bring you a range of exciting crafty opportunities and a beautiful equipment and fabrics.

Sarah studied fashion design in London, and has 10 years of experience designing for top high street brands.  I love creating and feel at home surrounded by other creative minds.  I set up Crafty Sew & So because I wanted to inspire as many people as possible to have a go and make beautiful things.  

Freya has over 10 years of experience working for various high street retailers, including TK Maxx and John Lewis, and I have always dreamt about opening an independent craft shop.  I’m a self-taught seamstress, blogger and enthusiastic ‘have-a-go’ type person, who loves all kinds of creative pursuits! I particularly enjoy learning new skills and challenging myself with more difficult projects, like jeans or coat making!

We look forward to meeting you all, either through Facebook or Instagram, or in person, in the shop!